64th ISI World Statistics Congress - Ottawa, Canada

64th ISI World Statistics Congress - Ottawa, Canada

Reducing Bias in Phone Survey Samples: Effectiveness of Reweighting Techniques Using Face-to-Face Surveys as Frames in Four African Countries

Conference

64th ISI World Statistics Congress - Ottawa, Canada

Format: IPS Abstract

Session: IPS 403 - Better ways to address nonresponse in social surveys

Monday 17 July 4 p.m. - 5:25 p.m. (Canada/Eastern)

Abstract

Several developing countries made a rapid pivot to implementing phone surveys in response to immediate data needs to monitor the socioeconomic impact of COVID-19. However, phone surveys are often subject to coverage and non-response bias that can compromise the representativeness of the sample and the external validity of the estimates obtained from the survey. Using data from high-frequency phone surveys in Ethiopia, Malawi, Nigeria, and Uganda, this study investigates the magnitude and source of biases present in these four surveys and explores the effectiveness of techniques applied to reduce bias. Varying levels of coverage and non-response bias are found in all four countries with biases toward wealthier households with higher living standards identified. Application of reweighting adjustments, anchored in the representative surveys that the phone survey sample were drawn from, resulted in a substantial reduction in bias across the four surveys, although the bias was not fully eradicated. This highlights one of the potential advantages of drawing phone survey samples from existing face-to-face, representative surveys.